About Nuri


Nuri McBride serves as the Program Curator for the  Scent & Society lecture series at the Institute for Art and Olfaction. She is co-editor of the scent culture journal, Alabastron, with Saskia Wilson Brown. McBride consults with private clients in the perfume and cosmetics sector as an organisational archivist and historian. She explores the intersection of olfaction and death rituals at the Death/Scent project and fragrance history in her monthly newsletter, Aromatica de Profundis.

McBride is developing a fragrance line that will launch in the coming months. She frequently contributes to Plantings: the Journal of the World Sensorium.  You can learn more details about Nuri’s current projects by visiting her Project Portfolio.

Her professional work focuses on olfactive cultural education, aromatics in lifecycle rituals, and the preservation of traditional forms of aromatic preparations. She is also deeply involved in labour rights and power equity in the fragrance trade.

Nuri has been featured in the New York Times, Citizen K, Atlas Obscura and other publications. In her advocacy work, she is active in community deathcare and interfaith conflict resolution in Haifa, Israel. In her free time, Nuri enjoys 19th-century gothic literature, learning cuneiform, and historical needlework.

“She does impeccable research, and her work is fascinating, timely, and very down to earth.”

Saskia Wilson-Brown , Founder & Executive Director the Institute for Art and Olfaction

[Nuri’s] enthusiasm, insights, and support have bolstered me immensely in the past year, with regard to my creative projects. Nuri writes beautifully and extensively at her own blog Death/Scent.

S. Elizabeth, Writer of The Art of the Occult

She is such a tour de force, the subject matter and her vast knowledge makes for some seriously good pieces of writing.

Liz Moores, CEO & Perfumer of Papillon Perfumery

Want to keep up to date with what Nuri’s doing? Join her Aromatica de Profundis monthly newsletter

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