About Nuri


Nuri McBride is a perfumer, curator, writer, and community organiser. 

Nuri serves as the Program Curator for the  Scent & Society lecture series at the Institute for Art and Olfaction. She explores the intersection of olfaction and death rituals with the Death/Scent project and fragrance history in her monthly newsletter, Aromatica de Profundis. McBride is developing a new fragrance line that will launch in the coming months. You can learn more details about Nuri’s current projects by visiting her Project Portfolio.

Nuri has had a profound interest in olfaction since she was a child. This interest led to her applying her skills as a researcher to delve deeper into the subject. Eventually, she underwent a traditional apprenticeship and focused on historic West Asian fragrance-making and distillation techniques.

Her professional work focuses on olfactive cultural education, aromatics in lifecycle rituals, and the preservation of traditional forms of aromatic preparations. She is also deeply involved in labour rights and power equity in the fragrance trade.

Nuri spent the early years of her career in refugee resettlement and torture treatment before transitioning to academia and eventually the private sector. In her community work, Nuri advocates for an end to funeral poverty, improved end-of-life care for marginalised peoples, and the normalisation of universal death-care.

Nuri has been featured in the New York Times, Citizen K, Atlas Obscura and other publications. In her free time, Nuri loves Guillermo del Toro’s movies, Umberto Eco’s books, learning cuneiform, and historical needlework.

“She does impeccable research, and her work is fascinating, timely, and very down to earth.”

Saskia Wilson-Brown , Founder & Executive Director the Institute for Art and Olfaction

[Nuri’s] enthusiasm, insights, and support have bolstered me immensely in the past year, with regard to my creative projects. Nuri writes beautifully and extensively at her own blog Death/Scent.

S. Elizabeth, Writer of The Art of the Occult

She is such a tour de force, the subject matter and her vast knowledge makes for some seriously good pieces of writing.

Liz Moores, CEO & Perfumer of Papillon Perfumery

Want to keep up to date with what Nuri’s doing? Join her Aromatica de Profundis monthly newsletter

Learn more here

By clicking submit, you agree to share your email address with Nuri McBride and TinyLetter to receive a monthly newsletter and any required correspondence related to your subscription from Nuri McBride. Use the unsubscribe link in those emails to opt-out at any time. Please see the site’s privacy policy for further information.